Sephora innovates business practices with mobile buying platform

Sephora innovates business practices with mobile buying platform thierry Wed 11/01/2017 – 13:51 Retail Innovations Sephora is implementing a new system for its store buyers that runs on mobile for a more streamlined behind-the-scenes operation, making it easier to find new products that will boast well with each store’s audience. (Author : Brielle Jaekel) The […]

McDonald’s releases a VR video to show what it’s like eating at a McDonald’s

McDonald’s releases a VR video to show what it’s like eating at a McDonald’s thierry Mon 21/11/2016 – 14:09 Sales activation Every generation gets the McDonald’s it deserves. And every so often, the ubiquitous fast food chain looks to reinvent invent itself for the times. (Author : Brian Heater) There’s the McCafé coffee shop-style restaurant […]

Shake Shack Is Testing a Mobile Ordering App

Shake Shack Is Testing a Mobile Ordering App thierry Wed 19/10/2016 – 12:26 Sales activation A trip to Shake Shack without having to wait in line may soon be a reality. Today the chain announced it’s testing a mobile order and pay app. The Shack App allows users to order burgers, fries, and custard from […]

Bentley drivers no longer need to stop for gas

Bentley drivers no longer need to stop for gas thierry Tue 11/10/2016 – 09:58 Retail Innovations British automaker Bentley Motors is making headway within luxury automotive lifestyles through an on-demand gas delivery service. (Author : Brielle Jaekel) While other luxury vehicle manufacturers are focusing on being the leader in technology, competing for autonomous capability, Bentley […]

Warby Parker Opens 1st Canadian Location

Warby Parker Opens 1st Canadian Location thierry Wed 03/08/2016 – 09:25 Shopper Experience New York City-based eyewear retailer Warby Parker has opened its first international store location in Toronto. It could be the first of several locations, as the retailer tests out the Canadian market following the launch of its Canadian e-commerce site in 2012. […]

Macy’s Is Testing An AI-Powered Shopping Assistant

Macy’s Is Testing An AI-Powered Shopping Assistant thierry Mon 25/07/2016 – 12:37 Sales activation Developed in partnership with IBM Watson, the tool frees up staff and provides shoppers with helpful information as they navigate stores. (Author : Marielle Castillo) Chain department store Macy’s just announced Macy’s On Call, an in-store shopping assistant powered by artificial […]

L’Oreal Is Trying To Help You Step Up Your Emoji Game

L’Oreal Is Trying To Help You Step Up Your Emoji Game thierry Mon 18/07/2016 – 09:20 Shopper Experience A range of hair, make-up and nail-themed emojis launched by L’Oreal are made to help people express their beauty and creativity online (Author : Jennifer Passas) L’Oreal has released 130 hair, make-up and nail-themed illustrations for smartphone […]

Saint Laurent Paris Opens 1st Freestanding Canadian Store

Saint Laurent Paris Opens 1st Freestanding Canadian Store thierry Tue 12/07/2016 – 09:40 Sales activation French luxury fashion brand Saint Laurent Paris (aka ‘Yves Saint Laurent’) has opened its first Canadian location in Vancouver’s ‘Luxury Zone’. The two-level, 4,800 square foot store at 746 Thurlow Street is located between recently opened Moncler and Prada locations […]

Virgin launches Virgin Red loyalty app

Virgin launches Virgin Red loyalty app thierry Tue 28/06/2016 – 09:36 Shopper Experience Virgin is launching its first loyalty app for customers across all of its UK businesses, including Virgin Atlantic, Virgin Trains, Virgin Media and Virgin Wines. (Auteur : Caroline Baldwin) Virgin has unveiled a loyalty app, called Virgin Red, which uses gameification to […]

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