Food market concept for Elephant & Castle regeneration project

Food market concept for Elephant & Castle regeneration project
thierry
Wed 23/01/2019 – 11:41

Shopper Experience
Food market concept for Elephant & Castle regeneration project

A sustainable community food market is to be an anchor tenant at Elephant Park,which is under development as part of the £2.3bn regeneration of Elephant & Castle in London.

(Author : retail design world)

Mercato Metropolitano has signed up to open MM Factory, a 1,626 sq m (17,500 sq ft) retail, dining, and social space at the development, which is due to open in Summer 2019. Design is by Mercato Metropolitano’s in-house team. 

The market will be situated in a key position facing onto Sayer Street – a new thoroughfare created as part of the development and aimed at local and independent businesses. It will overlook Walworth Town Hall, a Grade II listed building on Walworth Square, and forms part of a strategy to create a new food hub in this part of the Elephant Park masterplan.

MM Factory will introduce a new concept of combined grocery, retail and dining experiences designed to revitalise neighbourhoods. At Elephant Park it will offer an urban production centre, where customers can observe and participate in traditional types of food production.

An on-site mill will be used to prepare organic grains to use on bakery, patisserie and pasta products, while a mix of micro-restaurants will offer high quality, sustainable food from around the world. Mercato Metropolitano was founded in Milan in 2015, while a debut UK operation launched at Elephant & Castle in 2016. The brand is now working with Lendlease – which has partnered with Southwark Council to develop Elephant Park – to develop MM Factory.

“Elephant Park is an amazing opportunity for us,” says Mercato Metropolitano founder and ‘chief executive dreamer’ Andrea Rasca. “The Mercato Metropolitano ecosystem is all about community, a place for an ongoing dialogue between local people, farmers, chefs, retailers and artists, and we cannot think of a better place to build upon this community with a new approach to urban retail than Elephant Park.”

The Elephant Park masterplan was developed by MAKE Architects, with MaccreanorLavington, Panter Hudspith, AHMM, DRMM, and Squire & Partners working on various elements of the scheme.

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