Hertz launches $1,000-per-month car subscription service

Hertz launches $1,000-per-month car subscription service
Wed 05/06/2019 – 14:49

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Hertz launches $1,000-per-month car subscription service

Hertz is now the latest in an increasingly long line of companies piloting car subscription services. The rental car giant announced Tuesday that it is launching a pilot version of a subscription service called “Hertz My Car” in Austin, Texas and Atlanta, Georgia.

(Author : Sean O’Kane)

The Hertz My Car subscription service will be offered in two tiers, both of which include full vehicle maintenance, roadside assistance, damage to the vehicle (though with a $1,000 deductible), and limited liability protection. The $999 per month tier includes full-size sedans, small SUVs, and trucks. Luxury sedans, regular SUVs, and larger trucks will be available for $1,399 per month. Subscribers will be able to swap their vehicle twice a month within their own tier (Hertz will allow additional swaps for $75).

The per-month prices are before tax, and Hertz is charging a $250 enrollment fee. There’s also a 2,000-mile monthly allotment. After that, Hertz will charge $0.35 cents per mile. The per-month fees will be applicable to Hertz’s Gold rewards program, though.

Hertz’s announcement comes just a few weeks after rival Enterprise also revealed a subscription service. Enterprise’s service includes 3,000 miles of driving each month and up to four car swaps, but it costs $1,499 per month.

But it’s not just rental car services that are trialing the idea of subscribing to your car like a smartphone. PorscheMercedes-BenzBMWAudiJaguarVolvo, and Cadillac all have slightly different pilot programs in the works.


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