Le petit h by Hermès lands in HK

Le petit h by Hermès lands in HK
thierry
Fri 23/11/2018 – 16:33

Shopper Experience
Le petit h by Hermès lands in HK

Hermès presents a workshop of metamorphosis for materials and the invention of forms themed from now on till 9th December in Hong Kong.

(Author : Retail in Asia)

From a giant elephant pouffe to a target mirror, the Landmark Price’s store is transformed with scenography designed by Hong Kong artist Kevin Cheung. Once upon a time, there was a meeting of materials, their inimitable mix, their singular hybridisation.

Petit h shares with upcycling product designer Kevin Cheung a passion for slumbering materials, from bamboo to silk, cashmere and many more. The staging is inspired by daily life and everyday objects. A tree and its bubble-like buds unfurl across the three levels of the store where new petit h inventions appear, paying homage to the diversity of Hermès materials and know-how, and to the dreams that take shape during our daily lives.

Petit h was founded in 2010 by Pascal Mussard, who had the idea of bringing leftover materials from all over the house under one roof and giving them new life through Hermès craftsmanship and know-how. Godfroy de Virieu, creative director since January 2018, is now leading the dialogue between artisans, designers and artists from all backgrounds. Together, they create dreamlike, playful, poetic and surprising objects from noble materials as either unique pieces or limited editions. Petit h permanent home remains in Paris, in the Hermès store at 17 rue de Sèvres, as well as Hermes.com. Petit h will be traveling Asia in 2019.

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