Sainsbury’s Superstore Features an Experimental Format

Sainsbury’s Superstore Features an Experimental Format
thierry
Thu 22/11/2018 – 14:32

Sales activation
Sainsbury’s Superstore Features an Experimental Format

Sainsbury’s recently opened the doors to a superstore and this new destination is a pilot for a new hybrid retail format from the UK supermarket chain.

(Author : Laura McQuarrie)

The store blends elements of both a supermarket and a department store, making it a one-stop-shop that includes everything from a food court to a section for beauty and fragrance products. 

In the Sainsbury’s store, shoppers will find integrated stores from household furnishings retailer Habitat and Sainsbury’s subsidiary Argos, as well as plenty of food options from Wok Street, Little India Kitchen, Sushi Gourmet and more. 

In terms of fashion, the store also makes Sainsbury’s Tu range accessible to consumers, which will help to solidify Sainsbury as more than a supermarket brand in the minds of consumers going forward.

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