The Sock Spot’s Automated Retail Units Make It Fun to Purchase Socks

The Sock Spot’s Automated Retail Units Make It Fun to Purchase Socks
thierry
Tue 06/08/2019 – 15:45

Sales activation
The Sock Spot's Automated Retail Units Make It Fun to Purchase Socks

Novelty sock retailer The Sock Spot now has a vending machine in the Westfield San Francisco Centre that shares a selection of more than 40 styles from different brands.

(Author : Laura McQuarrie)

In keeping with The Sock Spot’s CEO Ben Williams’ passion for selling socks in a fun way, the automated retail units offer a « unique, online-esque experience to brick and mortar. » 

The retail unit boasts an easy-to-use touchscreen interface and adopts a cashless model that allows people to seamlessly pay with a mobile device or a credit card. While traditional vending machines force people to make a single purchase at a time, this innovative unit from The Sock Spot has an add-to-cart feature for shopping for more than one pair of novelty socks at a time. The Sock Spot is preparing to launch even more machines to bridge the gap between online and offline shopping.

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